FIRST GEAR

Protect the journey. After being stagnant for over 5 years, we helped First Gear re-brand and launch an entirely re-imagined new line for 2022. Shot in and around Pine, Colorado, our goal was to capture the true spirit of the adventure touring rider. When you’re protected, all you focus on is the adventure. First Gear is part of the Tucker Powersports house of brands. Lead ACD/Art Director.